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The Social Evolution of Politics

As a social media expert with an interest in political rhetoric, monitoring the interaction between those two is a pet project of mine. But again and again, I am befuddled by how little politicians and their armies of advisers seem to know about effectively using the media. Well, recent events lead me to believe that’s … Continue reading

The Never-Ending Discussion about Social Media ROI

The debate on the usefulness of social media for marketing a brand is raging on. Again and again, field experts are asking whether marketing on social media is worth the investment for a company or whether Facebook, Twitter, etc. are just fads that are worth little to generating business revenue. When thinking about social media … Continue reading

A Plea for the ‘P’

When I first decided to study Public Relations as an undergraduate, it was largely because of the incredible breadth and possibilities of the field. Anyone associated with a company in some way is a public, so PR professionals should manage relations with all of them. Sounds exciting! So why is it always pigeonholed as media … Continue reading

Understanding Facebook’s $1 Billion Instagram Purchase

With news breaking on Monday that Facebook will purchase the budding picture edit-and-upload service Instagram, many immediately wondered about the implications of this move. The immediate motivations are clear – why try to compete against someone you can buy? Instagram is among the fastest-growing digital services in the world, with over 50 million users worldwide … Continue reading

Welcome!

Welcome to my own little space! On this website, you will find regular blog posts about anything connected to social media and digital marketing, my professional passion. But the beauty of my page is that it doubles as an online portfolio; by using the navigation on the top of the site, you canĀ  find out … Continue reading

A Little Update

I’m back! Well, not quite. But I’m filled with topics to write about, so I’ll definitely try to get this website up to date in order to actually start putting some content on here. Until then, feel free to read my content (under the alias Simonsen) on the front page of BehindTheSteelCurtain.com! Lots of good … Continue reading

Under Construction

If you are reading this post, you have probably googled my name. Happy to hear I am interesting enough for that! Anyways, as you can probably tell, this portfolio of mine is still very much under construction. I intend to finish it up at some point, but school and translation work are too much right … Continue reading